Google Analytics 4, set up around the actions that matter.
GA4 should make your website or app easier to understand—not add another layer of unclear reports. We structure your measurement around meaningful user actions, so the data you collect is accurate, useful and ready to support better decisions.
A stronger GA4 foundation for your website or app.
Whether you are starting from scratch or inheriting a setup that cannot be trusted, we make the important measurement decisions clear.
Property & data stream setup
Configure the GA4 property, web or app data stream, enhanced measurement and the core settings your implementation needs.
Events & key events
Define the actions that matter—then organise events, parameters and key events around real goals rather than guesswork.
Custom dimensions
Capture useful context with custom dimensions, parameters, referral rules and internal traffic configuration where required.
Useful reports
Shape a practical reporting structure so your team can move from raw data to answers without unnecessary complexity.
Ecommerce measurement
Where ecommerce is in scope, structure product, cart, checkout, purchase and value events around the customer journey.
Testing & validation
Check collection in DebugView and Realtime, validate parameters and confirm that key actions are being recorded as intended.
Track the journey, not just the visit.
We can plan and structure measurement for form submissions, button clicks, downloads, sign-ups, purchases and other important user actions. Where required, Google Tag Manager can be used to implement and manage the tracking.
Find the gaps before they become decisions.
We review duplicate events, missing data, incorrect event names, unreliable parameters and configuration issues, then prioritise the fixes that will make the biggest difference.
A practical path from audit to handover.
Review the setup, goals and customer journey.
Define the actions and outcomes worth tracking.
Set up GA4, events, parameters and key events.
Validate collection in DebugView and Realtime.
Explain what was configured and how to use it.
A measurement system your team can use.
- Configured GA4 structure
- Defined event framework
- Tested implementation
- Validation notes
- Practical handover
- Clear next steps
Useful for new and existing setups.
For a new website or app, an existing GA4 installation with unreliable data, or a business that needs a clearer measurement structure before reporting and optimisation.
Questions about GA4 setup.
Can you fix an existing GA4 installation?
Yes. We can audit the current configuration, identify duplicate or missing events and recommend or implement the agreed fixes.
Do you use Google Tag Manager?
Where required, we use Google Tag Manager to implement and manage GA4 tracking. The focus remains a properly structured GA4 measurement setup.
Can GA4 support Google Ads measurement?
Yes. GA4 can be prepared for relevant Google Ads measurement where required, while keeping the core setup focused on your website or app.
Set up your GA4 properly.
Tell us what your website or app needs to measure.