Electronic Mischief brings underground Drum & Bass and bass culture to London nightlife. I developed a bold logo concept around a mischievous cyber-skull, using circuit-board linework and vivid cyan-magenta lighting to give the music brand a distinctive, high-energy presence.
The skull and integrated circuitry create a recognisable central mark, while the electric palette keeps it visible against dark club environments and digital promotion. The supplied artwork anchors the identity across every application.
Concept mockups explore the identity on a club poster, a warehouse stage screen, a DJ equipment flight case, and branded headphones, a wristband and a backstage pass. These are visualisations of how the brand could extend across event promotion and artist touchpoints, not claims of produced merchandise or a completed venue installation.
Jessica Kreimeyer, owner of Electronic Mischief, loved the direction: “Thanks, it looks amazing, just as I like it. Thanks so much, you’re great as usual.”