Mandala BD Digital Marketing Campaign Case Study
This paid-social case study documents a campaign for Mandala.bd's wooden mandala wall art. The work paired a clear product creative with two campaign objectives: build page engagement and invite direct message enquiries.
Campaign approach
- Page engagement: introduce the handcrafted wooden wall art and build visibility.
- Messaging: give interested people a direct way to start a conversation.
- Creative: show the product in a room setting with a direct booking call to action.
Results recorded in Ads Manager
- Engagement campaign: 582 follows or likes, 16,750 reach, and $0.03 per result.
- Messaging campaign: 48 conversations, 13,339 reach, $17.11 spend, and $0.36 per conversation.
What the numbers do and do not show
The campaign generated measurable page activity and direct conversations. Purchase, order, and revenue attribution was not available in Ads Manager, so this case study does not claim a sales increase or return on ad spend. Figures reflect the selected Ads Manager reporting period.