Nokhshi Katha is a Bangladesh-based online apparel shop with a catalogue featuring sarees such as Jamdani, handloom, half-silk, cotton, Katan, Georgette, Linen and silk. This project develops a logo-led identity direction for the shop's saree and panjabi range.
The supplied Nokhshi Katha mark pairs a distinctive magenta monogram with a restrained wordmark. The supporting art direction draws on woven borders and textile detail, using the logo's rich magenta alongside warm ivory, black and deep green.
Five original concept visuals explore how the identity could appear across apparel presentation, ecommerce packaging, garment labels, retail shopping bags and a mobile storefront. The concepts keep the mark consistent while giving the traditional textile range a clean, contemporary retail presentation.
The generated scenes are illustrative portfolio mockups, not photographs of Nokhshi Katha's actual products, production packaging, or live ecommerce interface.