Integrations
1 / 1Configure GA4, Google Ads and Google Tag Manager
Set up Google measurement with browser tracking, GA4 server delivery or a GTM-managed dataLayer.
Choose how Google tags will be managed
Decide whether BIG-FLYTX or Google Tag Manager will load the browser tags. If GTM already manages GA4 or Google Ads, choose dataLayer Only to avoid loading a second copy of those tags from BIG-FLYTX.
Configure browser measurement
1. Open BIG-FLYTX → Settings and find the Google integration settings.
2. Enable only the Google destinations you use.
3. Enter the applicable GA4 Measurement ID and/or Google Ads conversion details exactly as issued by Google.
4. Save the settings and confirm the intended tracking mode.
5. Use the Google tag or GA4 DebugView tools to verify test events.
Configure GTM
1. Select dataLayer Only in BIG-FLYTX when GTM should control the tags.
2. In GTM, create triggers and tags that match the normalized events BIG-FLYTX publishes.
3. Preview the container and test a page view, lead or WooCommerce action.
4. Publish the GTM container only after the test events and consent behavior are correct.
Optional GA4 server delivery
GA4 Measurement Protocol delivery is optional. Enable global server tracking and the GA4 server destination, then enter the required administrator-managed credentials. Test server events and deduplication before using live campaign data.
Privacy note
Do not place secret API credentials in frontend code. BIG-FLYTX keeps configured credentials out of frontend JavaScript. Review the data sent to Google and describe your enabled integrations in your site privacy notice.
Decide whether BIG-FLYTX or Google Tag Manager will load the browser tags. If GTM already manages GA4 or Google Ads, choose dataLayer Only to avoid loading a second copy of those tags from BIG-FLYTX.
Configure browser measurement
1. Open BIG-FLYTX → Settings and find the Google integration settings.
2. Enable only the Google destinations you use.
3. Enter the applicable GA4 Measurement ID and/or Google Ads conversion details exactly as issued by Google.
4. Save the settings and confirm the intended tracking mode.
5. Use the Google tag or GA4 DebugView tools to verify test events.
Configure GTM
1. Select dataLayer Only in BIG-FLYTX when GTM should control the tags.
2. In GTM, create triggers and tags that match the normalized events BIG-FLYTX publishes.
3. Preview the container and test a page view, lead or WooCommerce action.
4. Publish the GTM container only after the test events and consent behavior are correct.
Optional GA4 server delivery
GA4 Measurement Protocol delivery is optional. Enable global server tracking and the GA4 server destination, then enter the required administrator-managed credentials. Test server events and deduplication before using live campaign data.
Privacy note
Do not place secret API credentials in frontend code. BIG-FLYTX keeps configured credentials out of frontend JavaScript. Review the data sent to Google and describe your enabled integrations in your site privacy notice.